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A higher CTR also translates to a higher ranking because clicks generate traffic to your pages, which tells Google that the destination is actually relevant to the user.
In the case of social media ads, a higher CTR indicates higher user engagement. The more people who share and click on your posts, the more free clicks you will receive.
Another advantage of monitoring CTR and ensuring it is satisfactory is the conversion rate of your ads.
Discover everything you need to know about this calculation tool
CTR stands for Click-Through Rate. It is a metric used to measure the number of clicks on a link or advertisement received divided by the number of times it is viewed or shared. It provides the percentage of clicks that a website receives from the subscriber.
A CTR calculator is a tool that calculates the click-through rate (CTR) of a website. This calculator measures the effectiveness of a website’s ads or content. The CTR is calculated by dividing the number of clicks on the website’s ads or content by the total number of exposures (times the ads or content was seen).
The CTR formula is: CTR = (number of clicks) / (Number of impressions)