Calculate Your Click-to-Open Rate
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Key Benefits
- 1
Make The Email Easy To Understand
Your email must be minimalist, as email copies don’t have to be full-length articles. Keep the texts limited with relevant images in your email to make it engaging. Also, don’t add too many elements to your email, as it can confuse your customers.
- 2
Center The Email Around A CTR
To make your email simple and attractive, you must ensure that your email focuses on a single topic. It should not look like the homepage of your website, which might make it look cluttered, vague, and out of context.
- 3
Keep The Email Within The Subject
One can maximize the email CTOR by ensuring that your email aligns with the subject line. For that, you must avoid writing lines that might mislead your users about the true motive of the email.
Learn More About Click-to-Open Rate
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What Does It Mean By CTOR?
CTOR stands for Click-To-Open Rate. It measures the proportion of people who opened an email and then clicked on a link within that email.
Why is Tracking Your CTOR Important?
A high CTOR indicates that the email content, layout, and images resonate with the recipients. On the other hand, a low CTOR suggests that the email content is not engaging enough.
CTOR Formula
The formula to calculate CTOR is: CTOR = (Users Who Clicked x 100) ÷ email Opens.
Things To Improve Your CTOR
- Create More Scannable Emails
- Personalized Content
- With CTA Buttons