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Small errors can leave a great impact on your metrics. When calculating cost per action manually, there is always the risk of error, no matter how minor. Leave no room for error; use our automated tool to get consistent, accurate results.
This tool is the most convenient way to obtain quick results. If you need to calculate the cost per action for multiple campaigns, doing so manually can become time-consuming. With this tool, you can save time and get immediate results.
Keeping track of your CPA can assist you in determining the health of your advertising campaigns. A higher CPA indicates that you spend more money converting a user to a customer. You will not profit from this. Conversely, a lower CPA indicates that your campaign is working well.
Discover everything you need to know about this calculation tool
CPA stands for the term cost per acquisition (or cost per action). It is basically the amount that is spent to acquire a new customer. This metric includes the total cost of marketing and advertising campaigns that bring down potential leads to the point of conversion.
The CPA calculator helps simplify the process of determining the exact cost you spent for an acquisition. To use the calculator for CPA, you need to enter the total amount spent for the ad campaign and the number of leads you generated out of that cost you spent. Once you understand your cost per acquisition, you must use that information to evaluate the margins of products and make certain alterations to increase your profits. And eventually, boost your organization’s finances.
The CPA formula divides the marketing and sales budget for a given period by the number of new customers for that same period. Mathematically, the CPA formula is: CPA = (marketing costs + sales costs) / new customers