CPI is the short form used for the term Cost Per Install. It suggests that the payout is triggered every time somebody installs an app through the running ads or campaigns. The cost per install metric is referred to the number of paid installs over the organic installs. Also, CPI is a variation of the CPA campaign pricing model.

The Cost Per Install calculator is a metric that divides the total advertising spend over the time period by the number of installs in the same time frame. The CPI index calculator helps in understanding how much money is actually being spent for promoting app installs.

The formula used to calculate Cost Per Install is: CPI = Total ad spend / Total app installs In this formula, the 'total ad spend' suggests the total money spent on an ad during a marketing campaign. While 'total app installs' represents the number of mobile apps installed during the campaign period.

Here are a few things that you, as an organization, can do to lower the cost-per-install ratio:

• Using The Right Advertising Channels: It is very important to figure out which channel is mostly used by your target audience. This way, you can advertise your brand on that channel and increase the number of potential leads to the company.
• Finding The Target Audience: While putting up an ad on a marketing channel, it is best to understand who your target audience is and where they usually hang out. This will increase the chances of potential leads installing your app.
• Using A Very Creative And Compelling Ad Copy: It is essential to make your advertising campaigns stand out so that there is a higher chance of people clicking on them. The ad must have very crisp and to-the-point text with a very relevant image and Call-To-Action.
• Offer What People Want: It is best to understand what people want or need to simplify their everyday life. Then, provide them with everything they need through a valuable application.
• Track The Number Of Installs: You must track the number of installs. It will help you to understand what sort of campaign is working for your brand and which is not. This way, you can make adjustments to the campaign.
• Make Use Of Social Media: Social media is a primary campaign tool, as most people today are using social media apps all the time. Thus, promoting your app on social media increases your reach and promotes engagement.

In simple and more specific terms, the goal of most organizations is to maximize the number of app installs while minimizing the cost per install. The reduced rate of CPI, with an increased number of installs, is the formula to increase revenue and boost ROI from your ad campaigns.