Calculate Your Cost Per Thousand Impressions (CPM)
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Key Benefits
- 1
Increase Brand Awareness
The CPM calculation enables marketers to increase brand awareness by ensuring clicks for the investment made through this model on platforms such as Facebook.
- 2
Find Better Audience
CPM allows you to advertise your business on major social media platforms such as Twitter, Facebook, and Instagram to reach a larger audience.
- 3
Get Cheaper Traffic than CPC and CPA
CPM is considered a less expensive pricing model than CPC and CPA. It is ideal for publishers because it is suitable for all ad formats on a website.
Learn More About Cost Per Thousand Impressions (CPM)
Discover everything you need to know about this calculation tool
What is CPM?
CPM stands for cost per thousand (or cost per mille). It is an advertising term that denotes the price of 1,000 advertisement impressions on a web page. This cost is based on a variety of factors, including the quality of the ad, the size and placement of the ad, and the audience the ad is targeting.
What Is A CPM Calculator?
A CPM calculator is a tool used to calculate the cost per 1,000 impressions (CPM) of an advertising campaign. It allows advertisers to determine how much it will cost to reach a certain number of people and compare the efficiency of different campaigns.
CPM Formula
The formula used to calculate CPM is: CPM = Total Amount Spent / Total Impressions × 1,000
Benefits of Using a CPM Calculator
- Increased Efficiency
- Improved Accuracy
- Improved Project Planning