Calculate Your View-Through Rate
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Key Benefits
- 1
Get Accurate VTR Estimates
Manual calculations can lead to errors, leading to inaccurate campaign analysis. Our free VTR calculator measures how many viewers watched your video ad completely over the impressions, ensuring you have accurate data to assess your video ad’s engagement and performance.
- 2
Save Time with Instant Results
Tracking your view-through rates manually across multiple campaigns can be very time-consuming, not to mention you run the risk of errors. This is why our online VTR calculator provides accurate and instant results, helping you make data-driven adjustments.
- 3
Optimize Your Video Ad Strategy
Maximizing your return on investment (ROI) requires careful budget allocation. Our free tool helps you analyze view-through rates accurately. By using precise data, you can refine your video ad strategy, ensuring your ads reach the right target audience.
Learn More About View-Through Rate
Discover everything you need to know about this calculation tool
What is View-Through Rate (VTR)?
Simply put, the View-Through Rate (VTR) is a key metric that tells you if a user has watched a video in its entirety without skipping it. This also applies to video ads and helps marketers measure the success of a video ad campaign.
How to Calculate View-Through Rate?
Here’s the tested VTR formula used in digital marketing: VTR = (Number of Viewers Who Watched Entire Ad) / (Total Impressions) × 100
Benefits of Using a VTR Calculator
- Eliminates manual errors and saves time
- Helps advertisers measure video ad performance
- Tracks audience engagement
- Eases video creative optimization